Video: Have the tables turned? Rethinking big pharma and biotech’s approach to niche markets
There is a rising interest in assets in some of the most sought-after therapeutic areas: those where access is all but assured, patients are more easily identified, and the commercial call-point is narrow. Ben Bonifant, Practice Area Leader at Campbell Alliance, moderates as the panel takes a look at trends revealed through Campbell Alliance’s Dealmakers’ Intentions Survey and examines the implications for the year ahead.
© 2012 EBD Group AG
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